Coca-Cola launches first energy drink under the Coke brand

Coca-Cola launches first energy drink under the Coke brand

Coca-Cola is launching its first energy drink under the Coca-Cola brand as it looks to target young adults and branch out into different occasions. Coca-Cola Energy has two variants – with and without sugar – and will launch in the UK from late April alongside an integrated marketing campaign. Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles…

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